Dalzell referred to the free trade in ideas, also known as the marketplace of ideas. How does Internet journalism, especially blogs, fit into this marketplace? How does the marketplace metaphor alter our understanding of what journalism is, and of who journalists are? How do recent blogswarms over Dan Rather, Jeff Gannon and Eason Jordan fit the metaphor? Does the chaos and cacophony of Internet sppech strengthen or weaken that marketplace? To what extent should that speech be controlled?
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Internet journalism is a horse of a different color ever since it began to show itself on the scene in the late 1990’s. Since then, it has placed its large footprint into the marketplace of ideas. Because anyone can express their ideas on the Internet, a wide range of ideas have gotten exposure that they may not normally have gotten in newspapers or television coverage. According to Dalzell,
It is fair, then, to conclude that the benefits of the Internet to private speakers arose out of the
serendipitous development of its underlying technology. As more networks joined the
“network of networks” that is the Internet, private speakers have begun to take advantage of
the medium. This should not be surprising, since participation in the medium requires only
that networks (and the individual users associated with them) agree to use the common data
transfer protocols and other medium-specific technology. Participation does not require, and
has never required, approval of a user’s or network’s content.
Next, the marketplace metaphor alters our understanding of what journalism is and what journalists are because of the simple fact that the situation can be directly transformed into the concept of a marketplace.
The consumer, or buyer, goes to the marketplace of ideas and decides what kind of information he wants to read, or buy. The “shops” of the marketplace are the channels that a person is able to get information from and the sellers of the wares of information are the journalists. This may overly simplify the real-world concept, but it still does the job.
The recent blogswarm over Dan Rather’s infamous report on the forged National Guard documents, which incidently, has a weblog named after it, is a good example of the metaphor. The “stand”, Rathergate.com is selling “wares”, ideas like this from a post by Rathergate.com blog user bobkohnon 2/16/05:
Rathergate, as this domain name suggests, has always been about the cover-up.
That Mary Mapes, Dan Rather and company were motivated by politics in the development of the now infamous segment on Bush’s national guard service is pretty much accepted by nearly all but the panel engaged to investigate the scandal. But the panel failed to answer some of the most basic questions: Were the documents fraudulent? Who prepared them? Who drove the coverup?
With Josh Howard threatening a lawsuit to clear his name, it now appears that the panel may also have screwed up the analysis of just what went on among CBS’s top execs during the coverup period. If Mr. Howard files suit, it will be the lawyers turn to uncover the coverup.
Ironically, CBS, though the defendent, will be the main beneficiary of such a suit: only by answering the unanswered will CBS finally get this sad affair behind them.
And a final irony: this is one lawsuit that the tort-reformers on the political right will welcome.
And the “buyers” of these wares are the consumers of the information, the people that visit the website. And this setup has attracted many readers and consumers.
This all proves the concept of Internet journalism has made it’s mark on the world. Soon, it might even render newspapers and magazines, the previous similar channels of communicating ideas, irrelevant because of their similar makeup and nature. And because the Internet allows for a more expanded realm of diverse ideas, this idea may become a reality.
The main sources for information in this answer are located here, and here.